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On July 19, Dove Hair Care hosted its first-ever live web media conference.
July 19, 2007
By: TOM BRANNA
Editor
On July 19, Dove Hair Care hosted its first-ever live web media conference. The half-hour, invite-only session featured a short film, announced the next campaign to find a Dove “Real Woman” and had a Q&A period. Dove Real Woman Shari Gunn, Dove Celebrity Stylist Gretchen Monahan and Unilever Senior Marketing Manager Stacie Bright led the webinar. In Dove’s Campaign for Women, only 2% of women around the world felt they could “own the word beautiful” for themselves, said Ms. Bright. There...
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